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Denmark – Barbora Sura

Short Description

Barbara Sura promotes sustainability in fashion through upcycling and responsible consumption. Her brand, Our Shift, balances profit with reducing textile waste. Denmark supports green ventures, though price sensitivity remains a challenge. Starting in university offers low-risk learning. Success relies on market research, clear differentiation, and guidance from experienced mentors.

Learning Objectives

  1. Understand how sustainability principles can be integrated into fashion entrepreneurship, with a focus on upcycling, reducing textile waste, and promoting responsible consumption.
  2. Recognise the benefits and challenges of launching a green business in Denmark, including market opportunities and consumer price sensitivity.
  3. Identify key strategies for early-stage entrepreneurs, such as starting during university, researching the market, differentiating products, and seeking mentorship.
View/Listen
  • Type: Video
  • Language: English

This project, “Start on Sustainability” (SOS), is focused on helping known as micro-enterprises in Europe operate in a more environmentally friendly way.

This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein. In compliance of the new GDPR framework, please note that the Partnership will only process your personal data in the sole interest and purpose of the project and without any prejudice to your rights.

Start on Sustainability Erasmus+ VET Project is licensed under CC BY 4.0