Steinbeis Papier

Short Description

Steinbeis Papier, a brand manufacturer, has a dedicated Instagram account for trainees and students. The account showcases training opportunities, the company’s fire brigade, and daily training footage. The account also features sustainability-focused content, virtual insights into paper production, and news about the European market leader’s commitment to recycled graphic paper. Humorous reels demonstrate how to achieve sustainability in the office. Steinbeis Papier aims to inspire people with easy-to-implement tips in paper and printing for environmental protection and sustainability 2.0.

Learning Objectives

  • Understand how companies can use social media to engage and educate young audiences about vocational training, workplace culture, and sustainability practices.
  • Explore how visual storytelling and humour can be leveraged to communicate environmental messages effectively, making sustainability relatable and actionable.
  • Analyse Steinbeis Papier’s role as a European market leader in recycled graphic paper, and its approach to promoting sustainable practices within the paper and printing industry.