Berta Julià: SUSTAINABLE DESIGN AS A DRIVER OF CHANGE

Short Description

This video highlights the critical role of designers in addressing environmental challenges, particularly in the construction industry. The speaker, a former industrial designer, shares a pivotal experience where a “recyclable” chair ended up as waste due to a lack of proper recycling infrastructure. This led her to found Altet, a company focused on creating sustainable construction materials from waste, like paper.

Learning Objectives

  1. Identify strategies for minimizing environmental impact in product design and manufacturing, including material selection and circularity principles.
  2. Understand the critical role of waste valorization in the construction industry, focusing on the use of recycled and recyclable materials.
  3. Evaluate product life cycles, from raw material extraction to end-of-life, and their environmental consequences.
  4. Analyze the designer’s influence in creating sustainable and regenerative products.
  5. Recognize the necessity of multi-stakeholder collaboration (individuals, businesses, governments) to foster a circular economy.