Inspiring the future | Sepiia: sustainable fashion to care for the environment

Description

This video features the founder of Sepiia, a brand born from a desire to create better, more sustainable clothing. With a background in industrial design and advanced textile technology, the founder recognized the significant environmental impact and poor functionality of conventional fast fashion. Sepiia’s mission is to produce highly functional, low-maintenance garments that reduce the need for frequent washing and ironing, have a longer lifespan, and minimize environmental impact throughout their lifecycle.

Learning Objectives

Understand the intersection of industrial design, textile technology, and sustainability in fashion: Learn how a background in design and advanced materials can lead to innovative, eco-conscious apparel.
Identify the key problems with conventional fast fashion: Recognize issues such as high laundry frequency, short lifespan, staining, and significant environmental impact from production.
Discover the design philosophy behind “intelligent apparel”: Grasp how Sepiia aims to create highly functional, low-maintenance, and durable clothing that serves the user and the planet.
Recognize the importance of user-centric design and feedback loops: Understand how extensive user research and prototyping can lead to product improvement and better meeting consumer needs.